We pride ourselves on using the best fabrics to make all of our quality garments. This starts with the use of the finest raw cotton. As a company committed to the respect for human rights, we only use ethically produced yarn to manufacture our garments. The majority of our raw cotton is from the USA.

Using the best quality raw materials, our manufacturing techniques also ensure that our fabrics meet market requirements. For example, our 100% cotton T-shirts are manufactured with a fine knit gauge for unbeatable printing performance and a revolutionary knitting technique means all of our Sweats are manufactured with 100% cotton face, keeping the polyester at the back of the Sweat fabric and the cotton at the front. This technique gives each Sweat greater durability and unbeatable pilling performance.

Control is vitally important to Fruit of the Loom and our huge custom-built manufacturing plant in Morocco gives us the control we need to bring you the garments you count on us for. Situated on a site the size of around 73 football pitches, our main building is the second-largest in the whole of Africa and we are entirely self-sufficient with our own sub-station and water treatment and recycling facilities. Here we produce all our own garments over 2 million every week and the product quality and ethical certainty of every single one of them can be assured by us. Delivery to over 75 countries!

A Brief History: From Underwear to Icon
1. The Early 1900s: The Utility Uniform
In the early 20th century, the U.S. Navy began issuing cotton crew-neck undershirts to sailors. Why? Because they were lightweight, easy to clean, and provided a layer of protection against chafing from wool uniforms. These were strictly functional undergarments.
2. The 1940s & 50s: The Rebellion Begins:2. The 1940s & 50s: The Rebellion Begins
T-shirts gained popularity among laborers and farmers in the United States because they were practical, comfortable, and cool in the heat. However, it was during the early 1950s that they began to transcend their status as mere undershirts.
This transformation was largely attributed to iconic figures like Marlon Brando in A Streetcar Named Desire (1951) and James Dean in Rebel Without a Cause (1955). When these Hollywood heartthrobs wore tight white T-shirts as outerwear, it shocked conservative society. Suddenly, the T-shirt wasn’t just underwear; it was a symbol of rebellion, youthful coolness, and rugged masculinity.
3. The 1960s & Beyond: The Canvas for Self-Expression
As the counterculture movement grew, the T-shirt became a billboard for personal identity.
Band Logos: Rock fans wore their allegiance on their sleeves (literally).
Political Slogans: Protesters used T-shirts to spread messages quickly and visibly.
Artistic Designs: Screen-printing technology allowed for quirky phrases, pop art, and custom graphics.
T-shirts became more than just a piece of clothing; they became a reflection of personal identity, politics, and taste.
Fun Facts About the T-Shirt
The Word Entered the Dictionary: The term “T-shirt” was officially added to the Merriam-Webster dictionary in 1920.
World Record: The largest T-shirt ever made was over 800 feet long!
Environmental Impact: Today, the T-shirt industry is huge, but also controversial due to water usage and fast fashion. Many people are now turning to organic cotton or recycled materials.

Remember there’s always mair at Mayors